Some recent work - much during my last 2 years with LRA

Developing a clear brand offering and focused path for growth. The Coach + Grow Co.

Amplifying industry insight and profit maximisation
Nicole D'Andrea Consulting

Creating clarity and consistency in an integrated client journey
The MIndset Coach Academy

Focused on Expertise and the Australian Dream
Timpson Immigration Lawyers

Maximising the Growth potential and creating client clarity Tarras Coaching and Consulting

Prioritising and connecting an integrated offering to maximise impact Mobile Beverage Pros.

Amplifying solid brand components and creating a unified and integrated offering
Halle Eavelyn

Creating clear and consistent priorities
Benita Bensch

Building an integrated & supportive powerhouse Happening Hands

Offering a refreshing alternative through a complete ecosystem Educator Forever

Building a business infrastructure behind the novel eloves me, eloves me not

Teachers Mutual Bank Rebrand

As Creative Strategist for Teachers Credit Union, I was a key member of the team that developed and launched the new Teachers Mutual Bank brand that took them from Credit Union to bank..

Specifically, I managed the agency search, brand strategy and creative concept development, tagline creation, copywriting, internal and external communication creation, ongoing project management and assisted with the staff launch event.

I scripted and provided creative direction for this customer introduction video.

CCNMatthews Corporate Rebrand

The Rebrand of this News Distribution service took CCN from #2 in the industry to owning the top spot!!

As Director of Marketing for CCNMatthews, I was responsible for the roles of brand strategist, project manager, lead copywriter, editor and creative director for this rebrand.

This initiative consisted of major changes to brand positioning, all messaging, copy, visuals, collateral, web site, trade show, sponsorship program, advertising, sales support and stationery overhaul.

The bilingual rebrand was completed in both English and French in a record time of less than four months.