Some recent work - much during my last 2 years with LRA
Teachers Mutual Bank Rebrand
As Creative Strategist for Teachers Credit Union, I was a key member of the team that developed and launched the new Teachers Mutual Bank brand that took them from Credit Union to bank..
Specifically, I managed the agency search, brand strategy and creative concept development, tagline creation, copywriting, internal and external communication creation, ongoing project management and assisted with the staff launch event.
I scripted and provided creative direction for this customer introduction video.
CCNMatthews Corporate Rebrand
The Rebrand of this News Distribution service took CCN from #2 in the industry to owning the top spot!!
As Director of Marketing for CCNMatthews, I was responsible for the roles of brand strategist, project manager, lead copywriter, editor and creative director for this rebrand.
This initiative consisted of major changes to brand positioning, all messaging, copy, visuals, collateral, web site, trade show, sponsorship program, advertising, sales support and stationery overhaul.
The bilingual rebrand was completed in both English and French in a record time of less than four months.